Reading Market Leader Intermediate – Unit 1: Brands– HocHay
A. Skim the article on the opposite page quickly and say which of the following points are mentioned:
- The high profit margins on bags
- Investing in markets that may take some time to grow
- People are ready to pay a lot of money for very high-quality things because they are beautiful.
- Building customer loyalty through ready-to-wear
The only point specifically mentioned is:
– Investigating in markets that may take some time to grow: ‘You have to look for newness, look for what is happening next. Forget the calculator. Understand the people from different countries and what they want.’ (lines 24-28)
– …a brand should go to its customers but that it should anticipate their needs and invest early in markets that may not show real growth for up to six years.’ (lines 67-71)
B. Read the article and complete the notes in the maps below. Then correct the ten mistakes.
- look for
- of luxury
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